Several years ago an issue brief released by the National Alliance of State and Territorial AIDS Directors (NASTAD) showed that the misconceptions held by adults around HIV and sexual health can be passed through generations leading to increased silence around risk and reduced knowledge of the need for prevention services and care. It provided data that reinforced the need for comprehensive sex education for women of ALL ages, not only youth. In response, our youth prevention program created an intergenerational intervention aimed at working with female family units or kinship networks that recognized the need to enhance discussions on how to break the silence on many “taboo” topics within the Black community. The program was designed to foster open communication that would nurture healthy and frank communication around our bodies; provide comprehensive reproductive and sexual health education; and explore issues of self-esteem, self-worth, and interpersonal dynamics.
On March 8, The Women’s Collective (TWC) hosted its spring 2014 Intergenerational Retreat sponsored by the MAC AIDS Fund. We spent a full day working with women and girls in various workshops focused on: HIV 101, communication practices, morality & values, media influence on sexuality, and sexual and reproductive health. All of the participants were excited and eager to contribute to every workshop. The setting was small and intimate, which allowed the participants to disclose and share stories. We were also excited to welcome representatives from partner organizations such as The Red Pump Project.
As successful as the day was, the main challenge for the event highlighted a challenge that we face throughout the organization and across organizations that provide services for people living with HIV/AIDS: outreach! Although TWC received a RSVP from more 30 potential participants, a total of 15 honored their reservation.
In response, we are assessing our outreach strategies. One option that we would like to explore is recruiting participants outside of Washington, D.C. Aside from finding participants that might be more willing to RSVP and participate, we would be able to extend the reach of this program—we could reach more women, more girls, and more families.
TWC also recognizes the importance of social media in outreach efforts—particularly when it comes to youth! The use of the social network Instagram was instrumental in recruiting youth participants. However, it doesn’t have the same reach across older generations. Our work has highlighted the importance of conducting outreach across networks—Facebook, Twitter, Instagram, maybe even Pinterest!—because different networks reach different populations.
We are gearing up to take full advantage of the range of social media that is available to us as it may help us to reach youth—but there are still challenges when it comes to outreach to other populations. Populations that do not have easy access to a computer or the Internet, that do not have smart phones and constantly get updates about Facebook posts, tweets, or e-mails. As a means to better understand where women are we are working with Zero Divide to assess women of color living with chronic diseases and their ability to use web, mobile and texting to engage and improve their health over the next several weeks. The findings will impact our own internal strategies and approaches.
How have you had success in recruiting participants to your programs? What types of social media work for your target populations? We would love to hear and learn from you!